Skill, experience, knowledge, timing, and a not-so-small helping of luck – all these are the ingredients that go into the recipe that makes selling a house fast possible. Oh, and one other thing: some clever strategies that can significantly reduce the element of luck. And good agents know how to successfully deploy these strategies that you may not be aware of. So check out these 5 tricks agents use to sell houses fast in Lehigh & Northampton County.
1. Using Top-Quality Listing Photos
While not strictly a trick, this is so important that we had to start off with it. Using top-notch, professional-quality listing photos is a fairly simple and effective way to sell houses fast in Lehigh & Northampton County.
“Photos are the very first thing a buyer will see of your home, and they can dictate whether they end up scheduling a showing or not. Good real estate photos should highlight the best features of your home, with every measure taken to make the space look as warm and inviting as possible. It’s not as easy as it sounds, and it’s not something you should trust to just anybody.”
Its recommended that you use a professional photographer to get the best shots at the best times. Your local agent will likely have experienced photographers in her network she can call on. To find out more, call 610.844.2693 / 610.871.8282.
2. Pricing Right
As a seller, you want, of course, to make as much money as possible on the sale of your house, but often it’s a trade-off when it comes to speed of the sale. So agents, in order to sell houses fast in Lehigh & Northampton County, make a point to price right, to price to sell. And the primary determining factor here is market value.
“Everybody wants to make as much money as possible off their home sale, but it’s important to be realistic. What you paid for the home matters significantly less than what the market is dictating at the time, particularly if your goal is to sell fast. While you don’t have to under-price your home for a quick sale, you do have to price it smartly.”
Your local agent can help you “come up with a starting number that makes the most sense in light of the market and your objectives” by means of a comparative market analysis. Then, on the basis of market value and local market conditions, your agent will develop a pricing strategy to allow you to sell fast.
3. Standing Out by Being Different
Another trick agents use to sell houses fast in Lehigh & Northampton County is simply doing what it takes to stand out from the crowd of competition. Being different in appealing ways can give you that needed competitive edge.
One agent, for example, advises striving to make your house seem warm and welcoming by doing something as simple as setting out freshly baked cookies for visitors. “A little extra step like that helps buyers remember your property, and also puts them in a good mood right off the bat. If you don’t want to put out baked goods, consider setting out water bottles or a basket of fruit. Regardless of what you choose to do, a tiny bit of extra effort will help you stand out from the competition.”
4. Deploying Multiple Marketing Strategies
No longer is putting a for-sale sign in the yard and an ad in the local paper enough to sell a house fast. But, then, neither is relying solely on online listing sites. That’s why a good agent deploys multiple marketing strategies to sell houses fast in Lehigh & Northampton County.
Today it takes multiple strategies to generate enough interest for a quick sale. These strategies should include both the old and the new, for example:
- For-sale signs
- Spreading the word by mouth
- Various social media platforms
- Open houses
- Paid ads
- Direct mail campaigns
5. Creating Conditions for a Bidding War
Really savvy agents work to create the conditions necessary for a bidding war to occur in order to sell houses fast in Lehigh & Northampton County. Typically, this entails listing at a lower price than comparable houses. And this usually results in a lot of buyer interest and many birds, which ultimately results in an offer for a higher price and a faster sale.
You, the seller, can escalate the bidding war by selecting the highest or best offer and telling other potential buyers about it. Serious buyers will then usually come back with an even better counter-offer. But do be aware that you should follow your agent’s guidance hereto ensure that this tactic doesn’t backfire on you.
There are, then, several things you and your agent can do to sell faster. It’s just that some tricks work better in some local markets than in others, and that’s why you need an experienced local agent. So if you’re ready to sell and want to take advantage of the tricks agents use to sell houses fast in Lehigh & Northampton County, contact us today at 610.844.2693 / 610.871.8282.